HRJ Development Inc. Conscious Selling™ - Sales Strategy - Core Values - Sales Speaking & Training
HRJ Development Inc.Conscious Selling™ - Sales Strategy - Core Values - Sales Speaking & Training  

Holly Rodgers Jordan is the President and founder of HRJ Development. She helps businesses grow through:


  • Training and Development in Sales and Sales Management using Conscious Selling Process, Compensation, Selling Skills 
  • Creating Purpose Statements and Core Values and implementing them throughout the company, which maximizes the productivity of the team


She brings over 30 years of experience in sales organizations and believes that Integrity in all areas of running a business and in leadership, is the key to success. She delivers what she promises, and then some...


Holly worked with the Chicago Chapter of the Conscious Capitalist Organization developing and creating programs and bringing in speakers and is on the Host Committee for the National Organization. She has studied conscious companies and conscious leaders. Her passion is working with organizations and leaders to create work ecosystems that engage the employees, take care of the community and the environment, with the end result being increased sales and profit.


She has three grown sons, two who started a Logistics company in 2016, one lives in Chicago and two in Austin.  She enjoys her yoga and ballet, and loves hula hooping, swimming, biking and walking. She volunteers in organizations that help young men and women in inner city school programs.


She started an organization in Chicago called Women In Catering and produced events for over 16 years that were a springboard for many new companies to become successful. She was the architect for the premier Bridal Event in Chicago in the 1990's, Chicago's Magnificent Bride.

To learn more follow her on Twitter or view her LinkedIn profile



Sandy Anderson is passionate about the sales process from beginning to end.  She finds solutions that are practical, strategic and results in driving aggressive growth and profitable revenue. She is a sales leader with proven experience in building or augmenting direct and channel sales teams, her leadership style inspires a collective and cross-functional environment while also developing individual strengths.


Sandy is President and one of the founders of the Colorado Chapter of Conscious Capitalism. 


Sandy's company, Illuminate Sales Potential and HRJ Development Inc. bring their strenghts and tools together to collaborate on projects.


Below are a few highlights of Sandy's achievements:

  • Small Specialty SaaS Technology Company:  YoY growth of 149%, overachieved on goal of $88M, closed the single largest "sales led" deal in the company history and the first VoLTE deal of $149M

  • Mid-Size High Performance Computing Company: Exceeded annual revenue plan in less than two quarters (68% growth), turned around 4 years of revenue failure, increased forecasting accuracy to 95+%, partner growth of 20% QoQ average, "Go To" Partners growth of 61% YoY

  • Fortune 100 High Technology Solutions Company (Storage, Services, Software & Servers): Attained $2.5B Storage revenue goal, achieved 123%  Storage Services revenue and 118% incremental VAR's and VAD revenue, over-achieved 103% on $2.8B  Service goal, developed and implemented Global Service Training, a cost saving of $8M of 1355 Sales Representatives

Sandy was born in Detroit and embodies the saying, "Detroit Hustles Harder". Add in a dash of Motown, the arts, the parks and the great outdoors. A smidgen of the Lions and Tigers: then Bears and Bronco's, you can follow where she's relocated and now lives.  She is married, has two grown daughters and a teenage son, one returned from Boston with her MLA, one in Denver running a mother & daughter business, and the son at home in the burbs. Leaving corporate America after 20+ years, she is harnessing her entrepreneurial spirit, helping companies succeed while enjoying her passions of good friends, good books, good food and excellent wine.



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